Section 5: Implement


 The goal of this section is to provide tools to implement the broadband plan



Action Plan: Action planning is a detailed, prioritized list of steps you must take to achieve your organization's goals. Creating an action plan is the process of determining which steps are necessary.  Prioritizing the plan is the process of determining which of these steps have the highest positive impact with the least amount of capital or effort. This helps you determine the important items you are most likely to accomplish given current resources. The action plan should include a plan for marketing.  Marketing is key to articulating what you are trying to do and how you are going to do it. It helps to build consensus among peers and opponents alike.


After you have decided what you want to do, looked at your options, and agreed upon what broadband change you want to implement,  you are ready to create an action plan. It is the roadmap you will follow to achieve the goals and objectives you have developed in your broadband plan.  The plan includes a marketing campaign to raise public awareness and promote local policy.  It is important to be aware of any federal, state, or local regulations that may enhance or discourage a favorable outcome to your plan and engage stakeholders while preparing for the political process.


The Action Plan:


  • Develop marketing materials to articulate the plan.  How you are going to achieve your goals? Who it will affect?   What will it cost and how long it will take?


  • Build Consensus;  Building social and political capital requires a willingness to spend time talking with planning boards, thought leaders,  and anchor institutions that can influence the leadership in your community that broadband is essential.
    • Link to information about strategies to engage in the public process


  • Understand your limits; Be aware that there are many external factors that might affect your plan.  Be sure to look at your strengths, weaknesses, opportunities and threats to be prepared to answer to questions about the Action Plan.
    • Links to materials on regulations state, planning boards, town organization structures, RPCs etc …citizen planner website..


  • Implement the plan
    • Links to other action plans

Generic RFP for next Generation Templates

Facilitation guide

Planning for Action


How to market your plan:



Press releases (insert link on writing effective press releases)

Public Speaking

Garner Consensus for Goals